So this week it’s British Nutrition Foundation’s Healthy Eating Week. This campaign is something that Nutribox would like to raise awareness of and obviously it fits very well with our Nutribox vision
“to create a culture where healthy eating is enjoyable and accessible for everybody”
This objective is something that we strive to do each day, and it’s been so enjoyable for me and the lads at Nutribox to be able to help so many people to eat healthier meals, and see them reap all the rewards and benefits that you can gain from eating healthy balanced, calorie controlled meals.
My professional interest in healthy eating began in 2009, when I was working delivering a public health initiative to tackle obesity. The work was delivered in 3 neighbourhoods in Stoke on Trent, where you were likely to live 7 years less than people in the more affluent areas of the city.
The reasons being if you don’t eat a healthy balanced diet or participate in physical activity your more likely to suffer chronic diseases such as diabetes and heart disease. Stoke on Trent was labelled one of the most unhealthy cities in the country.
I was tasked with mapping physical activity opportunities and the number of fast food places in the 3 neighbourhoods and I can remember there was 7 - 10 takeaways within half a mile in one. Also despite their being lots of green space there wasn’t that many places to go and exercise.
Over the last 10 years there has been a large influx of high quality gyms in the city, all of which seem to have formed healthy communities within them and it feels like so many people are now exercising more regularly across Stoke on Trent.
Nutribox is, and always will be attempting to ensure that people have an healthy eating option to consider when they are struggling to cook or busy working, or just want to lead a healthier lifestyle.
The number of food outlets offering healthy meals is growing, but still low in comparison to your pizza & kebab houses and chip shops that dominate.
Our aim is to one day muscle in on all these other fast food outlets in our neighbourhoods and ensure that more people are considering or participating in healthy eating more often than not.